Mid Month December 2025
Mid-Month Operating Update
Texas Pickle Hall | Live Oak
December represents the first period of operations following initial ramp validation at the Live Oak facility. The objective during this month is not acceleration, but observation under seasonally irregular conditions, with particular attention to repeat behavior, engagement consistency, and revenue momentum relative to November.
This update reflects operating performance through mid-December.
Seasonal Context
December is historically the least predictable month for indoor recreation businesses due to holidays, travel, and irregular schedules. Conversion behavior typically lags participation, with demand accumulating ahead of January rather than converting immediately.
Accordingly, December performance is evaluated relative to November on a like-for-like basis rather than against peak-season assumptions.
Participation and Engagement
Through mid-December, participation levels have remained stable, with continued inflow of new players and consistent repeat usage among existing participants.
The player base continues to broaden, reinforcing November’s indication that demand is distributed across multiple player segments rather than concentrated among a narrow early-adopter group.
Monthly active participation has remained resilient despite holiday disruption, suggesting that engagement is becoming habitual rather than opportunistic.
Membership Progression
Membership formation has continued during December at a steady pace. New memberships appear to be driven primarily by repeat participation and clarity of experience rather than promotional activity.
Importantly, membership growth has persisted through a period when urgency to commit is typically reduced, reinforcing confidence in the underlying conversion dynamics observed in November.
Operating Momentum
While revenue figures are not published, mid-month operating performance reflects a meaningful increase relative to November at the same point in the month.
Revenue velocity through mid-December is approximately 40% higher than November on a comparable basis, indicating improving utilization and spend despite seasonal headwinds.
This directional increase provides an important confirmation that the operating system is strengthening rather than stalling as the calendar turns.
What December Is Validating
Mid-December performance supports several additional operating assumptions:
Engagement remains durable during the slowest month of the year.
Membership formation continues without reliance on incentives.
Revenue momentum can improve even under seasonal constraints.
Demand appears to be compounding rather than resetting month-to-month.
These signals extend the validation established in November and reduce ramp-phase uncertainty.
How This Informs January and Beyond
December is best understood as a bridge month rather than a conversion peak. Participation and demand continue to build, while conversion is expected to accelerate as schedules normalize in January.
The focus for the remainder of December remains on operational consistency, experience quality, and readiness for increased conversion activity rather than short-term maximization.